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Craft is a document editor built for Apple platforms first, with a native application rather than a web app wrapped in a shell. Documents are composed from blocks, and the editor supports the formatting and media handling expected of a modern writing tool: tables, code blocks, callouts, and embedded content.
The product adds structure on top of the document. Blocks can be linked and referenced, documents can be nested into a hierarchy, and a daily-notes surface provides a place to capture without deciding where something belongs first. Sharing produces a web page with a readable layout rather than a raw export.
Craft is a good fit for people who write long-form documents and want a native editor with a strong visual result. It is a weaker fit for teams that need a shared wiki with granular permissions, or for anyone who wants their notes stored as plain files rather than in the application's own format.
Overview
Craft's distinguishing choice is to build a native editor rather than a web application, which shapes how it feels and what it can do.
Documents are composed from blocks. Text, headings, images, tables, code, and callouts are all blocks, and the editor handles them with the responsiveness of a native application rather than a browser-based editor. Writing long documents and moving sections around is the workflow the product is built around.
Structure extends beyond a single document. Blocks can be linked and referenced from other documents, so a paragraph can appear in two places and stay consistent. Documents nest into a hierarchy, and a daily-notes surface provides a capture point that does not require deciding on a location first.
Sharing produces a web page with a designed layout rather than an export file, which is how the product is used for publishing. The tradeoff is storage format: documents live in the application's own system rather than as plain files, and team features are less developed than a dedicated wiki product.
What you get free, and what changes when you pay
| Feature | Free | Plus |
|---|---|---|
| Content limit | 1500 blocks | Unlimited |
| Storage | 1 GB | Unlimited |
| Media upload limit | 25 MB | Unlimited |
| Version history | 7 days | 30 days |
| Shared Space | Not available | Available with Craft Family |
| AI assistant credits | 15 credits | 50 credits/month |
| AI assistant model | Core, Fast | Core, Fast, Max |
| API & MCP access | 100 requests/min 20,000 blocks/min | 100 requests/min 20,000 blocks/min |
Read from the vendor's pricing page · checked 2026-09-21 · Prices change; confirm before you buy.
Key Features
- Block-based editing
Documents are composed from typed blocks, which makes restructuring and formatting a document predictable.
- Linked references
A block can be referenced from other documents, so shared content stays consistent instead of being duplicated.
- Web publishing
Sharing produces a designed web page rather than a raw export, which suits publishing a document publicly.
- Native applications
The editor is a native application on Apple platforms, which is what gives it the responsiveness it is known for.
Where Craft is a strong choice, and where it is not
Choose Craft when the work is long-form writing and documents, and a native editor with a strong visual result matters more than a browser-based shared workspace.
Look elsewhere if the requirement is a team wiki with granular permissions, or if notes must be stored as plain files that other tools can read directly.
Getting started
Writing starts immediately; the structure builds as documents accumulate.
- ImmediateTime to first document
Open the app and write. Blocks and formatting work without setup.
- FreeCost to start
A free tier covers personal use. Paid plans add collaboration and larger storage.
- NothingPrerequisites
The app on a supported platform. An account to sync.
Known limitations
Constraints confirmed from the product's documentation.
- Documents are not plain files. They live in the application's own storage model, so portability depends on export.
- Team features are less developed than a dedicated wiki product.
- Platform coverage is narrower. The best experience assumes Apple platforms.
- Collaboration is a paid feature. Real-time shared editing is not in the free tier.
Pick Craft when long-form writing is the main activity
It is a native editor built around structured blocks, and the difference is felt when writing and restructuring a long document.
The differentiator is the writing experience combined with web publishing that produces a designed page rather than a raw export.
If you need a team wiki with granular permissions, or notes stored as plain files, a different tool fits better.
FAQ
What is Craft?
Craft is a document editor built from structured blocks with linked references and web publishing, designed natively for Apple platforms.
Is Craft free?
Craft lists a free tier alongside paid personal and business plans. Check the pricing page for current limits.
Does Craft store plain files?
No. Documents live in the application's own storage model rather than as plain Markdown files on disk.
Can Craft publish documents to the web?
Yes. Sharing produces a designed web page rather than a raw export.
What stack is Craft built with?
CompassPad records Craft as a Swift application on Apple platforms with a TypeScript web layer, based on public documentation and job listings.
What we checked
- LIVESite and primary link
The marketing site resolved and the primary product link reached the application.
- PRICINGPricing page
The pricing page resolved and lists a free tier alongside paid personal and business plans.
- DOCSDocumentation
Support documentation is public and covers editing, structure, and sharing.
- FRESHNESSChangelog
A dated public what's-new page is published and reachable without an account.
Discussion
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