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Framer

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Framer

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A design tool that publishes the site it designs.

Design & CreativeCCompassPad editorial

Framer is a design and publishing tool where the canvas and the live site are the same artifact. A designer lays out breakpoints visually, and publishing produces a hosted site with no separate build step or handoff to an engineer. The product covers the ground a design tool and a site builder would otherwise cover separately. Components can have variants and interactions, content can be bound to a CMS collection, and animations are configured on the canvas rather than written as code. Effects such as scroll transforms are set up through the same visual interface. The tradeoff is the boundary of the tool. A site that fits Framer's model ships quickly and looks polished; a site that needs custom server logic, unusual routing, or a data layer outside the CMS reaches the edge of what the canvas can express. Teams sometimes publish a marketing site in Framer while the product itself is built elsewhere.