Craft

Craft is a document editor built for Apple platforms first, with a native application rather than a web app wrapped in a shell. Documents are composed from blocks, and the editor supports the formatting and media handling expected of a modern writing tool: tables, code blocks, callouts, and embedded content. The product adds structure on top of the document. Blocks can be linked and referenced, documents can be nested into a hierarchy, and a daily-notes surface provides a place to capture without deciding where something belongs first. Sharing produces a web page with a readable layout rather than a raw export. Craft is a good fit for people who write long-form documents and want a native editor with a strong visual result. It is a weaker fit for teams that need a shared wiki with granular permissions, or for anyone who wants their notes stored as plain files rather than in the application's own format.