Plausible

Plausible is a web analytics tool that reports on traffic without cookies and without collecting personal data. The tracking script is small, and because no cookie is set, the product does not require the consent banner that cookie-based analytics trigger in many jurisdictions. The interface is deliberately narrow. It reports page views, referrers, entry and exit pages, countries, devices, and goals, and it does not attempt to build user profiles or cross-site graphs. A site can publish its dashboard publicly, which some teams use as a transparency signal. The product is open source and can be self-hosted, though the hosted service is the main commercial offering. It is a good fit for a site that needs to know which pages are read and where visitors arrive from; it is a poor fit for anyone who needs funnels, cohort retention, or per-user behavioural analysis, which is a different class of tool.